Continuous Delivery (CD) approach has gained a lot of attention in recent times. The core idea focuses on quickly delivering a high quality product. Some of the major benefits of this approach are outlined below:

• Improved Productivity and Efficiency
  Automatic environment creation and test execution speeds up the entire dev cycle. Hence increasing organization productivity and efficiency.
• Accelerated time to market
  Automated release process enables a quick delivery of product features. Thus resulting in a competitive advantage.
• Improved product quality
  Automated testing providers faster feedback to the developers. A continuously tested product performs better after release thus resulting in a higher valuer to end users.
• Reliable releases
  Automated pipeline makes releases predictable and smoother. Even the rollbacks are can be achieved with a press of a button.